Velvet Store is a womenswear and lifestyle store, located behind an old facade with an industrial and spacious ground floor. The aim was to create an intimate space without losing transparency and airiness.
Smaller corners and a clear shopflow are created by both curtains and custom designed floor-to-ceiling clothing racks. Firm organic shaped tables, benches and shelving systems in beton ciré add a warm atmosphere, as well as the joyful dried flower clouds which accompany the current collections. The luxurious fitting rooms and counter in burl walnut veneer function as landmarks in the shop. Subtle material references to the shop's name were used on the inside of the fitting rooms & behind the counter.