Midsommar with Ikea
Service Flower design & execution
Type: PR - Brand event
Event designer & planner: Eline Ros
Assistent: Bogenna Ivana
Client: Oona Nv, Ikea Belgium
Images: Lieselot Engelen
Location: De Dag Des Heeren, Nevele, BE
For the launch of the midsummer collection Ikea invited press & influencers to enjoy for a cosy garden lunch in true Midsommer style.
In true Midsommar tradition, a maypole maypole installation was created & decorated with fresh greenery & sunflowers, accordingly to Ikea's brand colours. Casual wildflower bouquets were made in whites, blues & yellow to accompany the picnic like table settings. Flower crowns were handmade with fresh flowers and provided to all invitees to provide a full Midsommer experience.